SEO – Search Engine Optimization – is making your website appear in top results of a search engine against a user query. It may involve different practices and strategy to influence the visibility of a website or blog in searches.
The digital marketers may charge you higher for SEO or consultancy regarding your web presences, but knowing its basics, you can do it yourself at the beginner level. In this post, I am sharing some of the basics of SEO that I wish someone has told me before starting writing and freelancing.
1. Making a Website Easy to Crawl
Search engines find it difficult to crawl and index your website or blog if it is not well built. The basic architecture of your website has a lot to do with visibility and crawl-ability. This may start with organizing the content of your blog or website, and the way it is classified into categories relevant to its core topic.
To ease the search engines indexing the entire website, you can generate an XML sitemap as well.
2. Skyscraping Technique
A skyscraping technique is an advanced strategy for content marketing that starts with finding hot and trending topics in your niche and outperform from them with a new, unique, fresh, well-researched approach.
It may demand a writer, blogger, or marketer to study what your competitors are covering now so that you can find the missing gap and address that in your upcoming piece of content.
The skyscraping technique helps you produce great content. Do you know? Search engines crave for high-quality content. Be in the good books of search engines with this amazing methodology.
One of the quality factors of content is the ease of reading. Text that is written in plain language tends to yield a higher readability score. You can find more about making the content readable in this post.
The search engines evaluate the authority of your blog or website by the number of links from websites in your niche or the ones that share similar interest as that of yours.
The search engine rankings of your blog improve as soon as more websites start linking to your website. This is not confined to blogs alone as this may count links from social media, social bookmarking, and social networking sites as well.
4. Finding the right keywords
Think about the words or phrases by which your target customers would like to search your business, products, or services in search engine, and you will come up with your business relevant keywords.
These keywords may not be worth ranking the website against. Because, this is what you think, but your customers may either use synonyms or slang instead of the key phrase you intend to rank a website for.
Take your search terms to keyword planner tools such as Google Ad words to find how many people are looking for it and how many businesses are competing for it to be shown up in the search results. These are called monthly searches and keyword competitiveness.
Once you get to know keywords and its relevance to your business, you can decide on to pursuing adding them in the content and other parts of your website.
5. Adding Keywords to Page Title, Content
The addition or mentioning of keywords on your website is mandatory for SEO as it tells the search engine what a page is all about. Most of the times, when you intend to write a product description or a brief introduction of service, the keyword comes naturally in the content.
If you miss it or your target keyword is a bit different, try adjusting the body content in a way that easily wraps around the keyword you add, and that it looks natural.
6. Optimizing Meta Tags
Meta tags include title, description, and keywords for every page that appears on the search engine result pages. These are quite significant for SEO as well as seeking a higher click-through-rate for a landing page.
Meta tags optimization requires the addition of keywords to Meta titles and descriptions of web pages. It can either be configured HTML code such as< title > < /title > and < description> < /description> or you can simply seek assistance from tools like Yoast SEO or All in one SEO for WordPress platform.
7. Linking Internal Pages and Sources
If you link a blog post or page of your website in an article, you are serving users with an additional and helpful source that is a green signal for search engines. It is a sign that you are producing quality content that is worth mentioning in posts and pages.
As a result, the search engines get to know about the connections between different pages that is why crawl them in a better way.
Add image to make sure your website appears in image searches as well. It also creates a visual context to ensure the readers consume the core message you intend to deliver. According to research by MIT, a human brain can swiftly process entire images in the tiniest fraction of a second that is 13 milliseconds.
To aid the search engine robots and visually impaired users understand the images, you may need to add alternative text and elaborate the images a bit. For scoring high in SEO, you can include the keyword in image name and caption, and alt attribute.
The social fame of your blog or website also counts in the SEO score. More links from your personal or business account on Facebook, Twitter, LinkedIn, Pinterest, etc. proves you are doing something worth liking, commenting, tweeting, and sharing.
SEO, either you own a one-page website or a multi-regional online store, is about understanding your target audience and reaching them out the way they like the most. It may start with tweaking the structure, design of your website, and moving on with content marketing, and back-linking, etc.