Content Writing has secured a significant role in SEO, social media marketing, and digital advertising. Because of the rapid developments in search engine algorithm the need to know the essentials of content writing if felt. Back in the days, the online marketers were smart enough in deceiving the search engine. They used to share duplicate and excessively keyword-optimized content.
But, the scenario is entirely different now. Search engines are focusing on the quality of content rather than the keywords. Google and other prominent search engines have deployed a variety of algorithms. This evaluates the relevancy, uniqueness, and contextual meaning of the content.
This discourages the production of similar content in the same context. More value and importance is now given to the content that comes with facts, figures, statistics, and expert advice. Gone are they days, when the SEO agents were busy in reproducing content with 100% uniqueness score with the help of spinning application.
“The technological development is setting quality standards for the originality of web content”
The role of a content writer is recognized in the sense of an interpreter, who have to play with words in a way that is easy-to-read by both, the end user as well as the search engine crawlers. The concept of turning existing content into a unique one with replacement of a few words is obsolete now.
Uniqueness is defined by coming up with something new to the users. The internet is already stuffed with duplicate content, which may not be caught be a plagiarism checker, but convey the same meaning over and over again.
What are the Essentials of Content Writing?
In order to produce high quality content that is distinct and compelling, you need to learn the basics or explore the essentials of content writing. I have discussed them one by one as under,
1. Know the purpose
Without defining a purpose, you can never stick to a topic, central idea, or theme of the content. The content marketing plans are created to achieve certain goals. It could be a traffic increase, conversion rate optimization, boosting leads, educating customers, or supporting a cause.
If you are writing for a personal blog or a client’s home page, there must be a purpose behind it. Try to find it and clarify your vision before starting to write, else the end product will not prove useful and effective for that specific blog or website.
2. Know Your Audience
Define an audience for whom you aim to write creative, innovative, and informative text. The likeness and inclination towards a piece of content may vary among people with their age, gender, profession, language, religion, and ethnicity.
To ensure maximum reach of your content and target the most relevant readers, you can narrow down the target audience and keep them in mind while writing. The corporate sector showcases products and services that have to be exposed to the right audience.
3. Extensive Research
Get a clear idea of a keyword, product, or service you intend to write about. It can be conducted by carrying extensive research on the subject matter. Most of the writers are aware of the common things they see around them, but somehow they have to write about a service they have never heard of.
Research is the key to getting familiarity with a topic you never know. It simply means check out what’s happening around the web in that specific niche, how people are creating content to their marketing needs, and what are the trending topics of the industry. You will end up with better understanding of the topic.
4. Don’t Copy Others
Be smart in judging others while retaining your style, idea, and concept. Rewriting the same stuff again and again is like manipulating the search engine and nothing else. It will neither benefit you neither the end consumer you aim to reach out.
A great number of people still think that copying someone’s idea to produce a piece of content will work perfectly well. It may deceive the search engine by showing 100% originality but it has no value for the end consumer to make them read the page in full or come back again.
5. Be Creative
Add creativity by brainstorming, reasoning, and sharing real-life examples. Research the internet for the available content and produce an awesome piece.
You might have experienced that a significant number of articles and blog posts are found on multiple blogs and websites. They all have a flair for writing, but keep on discussing the same thing again and again. They can make a difference by adding an opinion or highlighting a hidden aspect of that story which most of the writers avoid discussing.
You can leave them behind by adding a literary flair along with the realistic and true picture of life. Contribute something worth reading and sharing with your target community rather than a repeating the same thoughts in different words.
6. Optimize Sensibly
The practice of injecting keywords into content is not new. According to the general principles of Search Engine Optimization, a piece of website content ranks higher in searches if a particular word or key phrase is used multiple times in the text. It’s true that Google evaluates the relevancy of content against the Meta title, description, and keywords, but overdoing the same may penalizes you as well.
If you want to optimize content for better visibility, you need to embed keywords in a way that makes sense and seems natural. You can restructure a sentence to make it readable and logical rather than blindly injecting the targeted words multiple times in a paragraph.
Writing a compelling sales copy, an interesting home page, or well-structured post requires a hard struggle. A sum of words and text can be produced by an app or spinning software. But to achieve certain goals and results, you need to put in real effort. Hope so the above points will help you in creating fresh and readable write-ups.