Content writing is in high demand. Every business or website needs content to tell a story, engage users, and promote a brand. They need it in almost every digital marketing effort. It has created so many opportunities that thousands of writers are making a living out of such gigs. In one of the posts, Ahref.com suggests that 80% of marketers are actively investing in content marketing. If you are here to learn how to be a content writer, this post is for you to grasp and act.
Before you kick start your journey to becoming a content writer, you need to be passionate enough to weave creative stories, think out of the box, and conduct extensive research. The Internet has opened up a world of opportunities for writers, but it does not mean that anyone will come out of the blue and start writing whatever comes to their mind. We cannot say writing is difficult. It is easiest when you have command and knowledge of the subject matter.
If you are new to a topic, learn about it from search results, forums, and blogs. Do not pen down a topic until you do not know much about it. Take your time researching and understanding what the client, a product, or a service page demands. Every piece of content is written according to its target audience. Keep them in mind so that you hold yourself accountable while creating content.
Let’s find out how to be a content writer in this post by trying different strategies and tricks. I will also provide resources to help you get on the right foot. So what are you waiting for? Start reading!
1. Start a blog
One of the best ways to become a content writer is to create a blog and start sharing stories. A personal blog lets you pen down any topic, idea, or concept you like the most. This will give you a platform to share your ideas and thoughts with the world. Imagine that school diary you used to write daily gossip and takeaways.
If you keep searching for how to start writing content, you can never try it. Start a general blog where you post random thoughts or set it up for a specific topic. For example, if you are a pet lover and know about it well, start producing content around it. Choose any other topic like gardening, cars, sports, or your collection habits.
One of my friends blogs about keychains. He exhibits his collection, including items he collected in childhood. Many people adorn the idea as his keychains remind people about their childhood as they are nostalgic to many. You can use your blog to build an audience, get content-writing clients, or monetize with any other method.
2. Find a niche
There is much to talk about if you are eager to explore how to be a freelance content writer. First of all, there are writers on freelance marketplaces who are ready to write about any random topic. They remain ordinary freelancers, as they do not limit their expertise to a specific niche.
To excel in freelance content writing, you must be an expert in a niche. For example, there are hundreds of writers who cover sports. You niche down to your preferences like Football, cricket, or any sports you like to report or write about.
As a beginner, you can start with generic topics to get experience and then move to a niche you know the most and are interested in. Another example can be commerce. If you know finance, you can blog about it. Choose it as a niche if you can curate knowledgeable posts on such topics. Let it be your identity and establish your authority on the topic.
3. Find an Internship Opportunity
If you struggle with how to be a freelance content writer, you can reach out to companies for internship opportunities. Search the Internet or newspaper for an internship opportunity. It can be in an IT company, a fashion blog or magazine, online news publications, a software house, or a digital marketing company.
Get hands-on experience by writing for projects and clients. You will get to know their style guide and writing for the audience. Such opportunities are not paid, but they can expose you to the world of content writing. You will find practical aspects of content as how it helps users get knowledge, awareness, and product suggestions.
Give your best, and the internship may lead to a full-time job.
4. Start Guest Posting
Guest posting is an advanced outreach strategy used by most digital marketers. It aims to propose a high-authority website or blog for content contribution. In return, they get mentions of a business, product, or service. It is one of the finest link-building strategies for bloggers and digital marketers.
You can use this strategy to promote yourself as a proven writer.
- Find top blogs or websites of your interest
- Review their publishing platform
- Brainstorm content titles
- Analyze SERPs for Content Ideas
- Pitch Ideas to Editors
- Write on the idea they propose
- Submit with Author’s bio
It will get your name out on top publications and show your writing expertise to the masses. Guest posting is also great for building a portfolio and relationships with fellow bloggers.
5. Volunteer your Work
Non-profit organizations often need volunteers to write content for their websites as they are short of budgets and want people to contribute. They may need content for a simple “About Us” page and the cause they are working for. They won’t like paying professionals for such simple content.
You can grab the opportunity, write for them free of cost, and add notable names to your portfolio. Again, there is a potential to grab clients and get recommendations.
6. Help your friends
Ask a friend or family member if they need creative content for their local businesses. For example, if your uncle owns a superstore, you can write catchy taglines for their websites. You can write captions for their social media posts as well. They will love to give it a try if this is not going to cost them.
Extend your support by setting up map locations for their business and writing about the business, and you get a shareable link to present as a portfolio.
7. Promote yourself on Social Media
Don’t forget to create social media accounts and promote yourself and the content you wrote for people. Social media is a powerful tool to spread the word about becoming a content writer. It helps you inform friends, ask them to circulate, join groups, offer your services, and grow your content writing business.
8. Explore Freelance Marketplaces
Most writers start with a few known platforms, such as Upwork.com and Fiverr.com. These are the most competitive marketplaces to find freelance gigs. Start with them and stick to them if you get regular orders and projects.
If you fail to get positive results, try other platforms. It can be classified ads, job boards, blogs, or job sites. Similarly, you can find more ways to make money online with continuous learning. Try to learn SEO skills, blogging expertise, and affiliate marketing to gain a competitive advantage in the market.
To be a good content writer is not difficult. However, you have to go through the process of learning. Test new things and relearn how to start writing content for a specific purpose, niche, cause, or audience. Following the simple tips may help you establish yourself as an expert writer who can also take you to start a content writing business.